Instant Gratification: Why Offering Immediate Information Wins Families’ Trust
When a family calls a cemetery or funeral home, they’re usually stressed, grieving, and hungry for quick answers, not a voicemail prompt. In today’s “right-now” culture, more than 80 percent of adults say they expect an “immediate” customer-service response, and they define immediate as less than one minute. ([Instant Gratification: How Speedy Service Breeds Customer … Read more